The Granobra Process: How We Work in 12 Steps

Every project has a different scope and set of requirements. These 12 steps outline our approach to web, software, design and marketing work. The detail of each stage, deliverables and timing depend on the agreed scope; not every service requires the same research, production or follow-up work.

Step 1

Initial Contact & Understanding Your Needs

We start by listening to your needs, goals and expectations. Whether you need a website, software, a logo, a catalog or marketing support, we discuss the existing materials and outline the project.
Step 2

Brief & Scope Definition

We clarify the audience, intended use, requested services, deliverables, budget framework and timeline. The scope of design, development, content, revisions and support is defined alongside the working terms.
Step 3

Research & Current-State Review

We review your brand, audience, competitors and existing setup to the extent required by the project. For design work, we consider visual language and applications; for software, workflows, user needs and integrations.
Step 4

Approach & Strategy

We connect the findings with your project goals. Within the agreed scope, we plan the design direction, content structure, technical approach or marketing channels and explain the reasoning behind our decisions.
Step 5

Concepts & Initial Design

Depending on the project, we develop visual concepts, logo directions, sample catalog pages or interface drafts. This makes the design direction tangible so we can review it together before production.
Step 6

Presentation, Feedback & Approval

We present the work with its intended use and design decisions. We review your feedback within the agreed revision scope and confirm the direction before moving to the next stage.
Step 7

Detailed Planning & Preparation

We turn the approved direction into an implementation plan. Required copy, visuals, product information, technical access, responsibilities and delivery dates are clarified, including the impact of any missing materials.
Step 8

Design, Development & Production

We complete the designs, develop the software or produce content within the agreed scope. Before release or delivery, we carry out relevant checks, such as functionality and layout for websites, or content, files and applications for catalogs and identity work.
Step 9

Launch & Delivery

After review and approval, we deliver or launch the work as agreed. This includes release steps for websites and software, or design files and any print preparation included in the scope.
Step 10

Follow-Up & Improvement

Where follow-up is included, we review how the work is used or how a campaign performs. Feedback and available data help identify improvements. Additional development is planned with a separate scope and timeline.
Step 11

Evaluation & Reporting

We review the deliverables against the project goals. Where measurement and reporting are included, we share the available data, lessons and next steps. We do not present unmeasured outcomes as proven results.
Step 12

Ongoing Collaboration

For new requirements, content updates, design applications or software maintenance, we agree the next working arrangement separately. Ongoing services proceed with defined scope, responsibilities and terms.
1
Initial Contact & Understanding Your Needs
2
Brief & Scope Definition
3
Research & Current-State Review
4
Approach & Strategy
5
Concepts & Initial Design
6
Presentation, Feedback & Approval
7
Detailed Planning & Preparation
8
Design, Development & Production
9
Launch & Delivery
10
Follow-Up & Improvement
11
Evaluation & Reporting
12
Ongoing Collaboration
Step 1

Initial Contact & Understanding Your Needs

We start by listening to your needs, goals and expectations. Whether you need a website, software, a logo, a catalog or marketing support, we discuss the existing materials and outline the project.
Step 2

Brief & Scope Definition

We clarify the audience, intended use, requested services, deliverables, budget framework and timeline. The scope of design, development, content, revisions and support is defined alongside the working terms.
Step 3

Research & Current-State Review

We review your brand, audience, competitors and existing setup to the extent required by the project. For design work, we consider visual language and applications; for software, workflows, user needs and integrations.
Step 4

Approach & Strategy

We connect the findings with your project goals. Within the agreed scope, we plan the design direction, content structure, technical approach or marketing channels and explain the reasoning behind our decisions.
Step 5

Concepts & Initial Design

Depending on the project, we develop visual concepts, logo directions, sample catalog pages or interface drafts. This makes the design direction tangible so we can review it together before production.
Step 6

Presentation, Feedback & Approval

We present the work with its intended use and design decisions. We review your feedback within the agreed revision scope and confirm the direction before moving to the next stage.
Step 7

Detailed Planning & Preparation

We turn the approved direction into an implementation plan. Required copy, visuals, product information, technical access, responsibilities and delivery dates are clarified, including the impact of any missing materials.
Step 8

Design, Development & Production

We complete the designs, develop the software or produce content within the agreed scope. Before release or delivery, we carry out relevant checks, such as functionality and layout for websites, or content, files and applications for catalogs and identity work.
Step 9

Launch & Delivery

After review and approval, we deliver or launch the work as agreed. This includes release steps for websites and software, or design files and any print preparation included in the scope.
Step 10

Follow-Up & Improvement

Where follow-up is included, we review how the work is used or how a campaign performs. Feedback and available data help identify improvements. Additional development is planned with a separate scope and timeline.
Step 11

Evaluation & Reporting

We review the deliverables against the project goals. Where measurement and reporting are included, we share the available data, lessons and next steps. We do not present unmeasured outcomes as proven results.
Step 12

Ongoing Collaboration

For new requirements, content updates, design applications or software maintenance, we agree the next working arrangement separately. Ongoing services proceed with defined scope, responsibilities and terms.