Step 1
Needs Analysis & Initial Contact
We lay a solid foundation by making first contact with you. At this stage we focus on fully understanding your brand’s current situation, market position, challenges and goals. This initial meeting is critical for clarifying mutual expectations and outlining the project framework.
Step 2
Detailed Brief & Scope Definition
Following the first analysis, we collect a comprehensive brief covering every detail—project objectives (e.g. brand-awareness increase, sales optimisation, new-product launch), target audience, budget range, timeline and special requests. This step finalises the project’s boundaries and expectations.
Step 3
Research & Market Analysis
To build a solid base for success, we conduct in-depth research and market analysis—studying your sector, key competitors, market trends, consumer behaviour and opportunities. The insights we gain make our strategy and creative approach data-driven.
Step 4
Strategy Development
Using all collected data, we develop original, innovative and measurable marketing and communication strategies that will help your brand achieve its goals. These strategies cover every detail—from which channels (digital, traditional) to use, to the messages conveyed and the timetable to follow.
Step 5
Creative Concept Creation
In line with the strategy, we design creative ideas and concepts that reflect your brand’s spirit and resonate strongly with your audience. Visual identity, copywriting, campaign themes and tone of voice all take shape—our aim is to make your message unforgettable.
Step 6
Presentation & Approval
We present the strategy and creative concepts in detail, explaining the logic behind each decision, expected results and overall vision. We listen carefully to your feedback, make revisions where necessary and ensure collective vision alignment. Your approval is a critical gateway to the next stage.
Step 7
Detailed Planning & Pre-Production
We transform the approved concept into an operational plan—gathering required materials (visual, audio, text), preparing technical infrastructure, assigning teams and finalising the schedule. Rigorous preparation ensures everything runs smoothly.
Step 8
Production & Implementation
After planning, we begin producing advertising materials (video production, photo shoots, graphic design, copywriting, etc.). Simultaneously, we carry out technical setups for digital campaigns, platform integrations and all other implementation processes with precision.
Step 9
Launch & Publication
The campaign or project goes live with meticulous attention to the agreed strategy and timeline. Ads are published, content is shared and your brand’s message meets its audience—this is the exciting moment when all preparations become reality.
Step 10
Performance Tracking & Optimisation
Once live, we monitor performance in real time. Using analytics tools, we track campaign metrics (reach, engagement, conversion rates, etc.) and dynamically optimise (audience tweaks, budget allocation, content revisions) to maximise effectiveness.
Step 11
Comprehensive Reporting & Evaluation
At campaign end or at set intervals, we prepare detailed reports covering all outcomes—how well goals were met, successes, lessons learned and future opportunities. This transparency is essential for understanding ROI and shaping future strategies.
Step 12
Continuous Improvement & Collaboration
We believe every project is a learning process. Using post-project feedback, we continually improve and track industry innovations. By planning new projects and strategies, we stay by your side for long-term collaboration and ongoing growth.
1
Needs Analysis & Initial Contact
2
Detailed Brief & Scope Definition
3
Research & Market Analysis
4
Strategy Development
5
Creative Concept Creation
6
Presentation & Approval
7
Detailed Planning & Pre-Production
8
Production & Implementation
9
Launch & Publication
10
Performance Tracking & Optimisation
11
Comprehensive Reporting & Evaluation
12
Continuous Improvement & Collaboration
Step 1
Needs Analysis & Initial Contact
We lay a solid foundation by making first contact with you. At this stage we focus on fully understanding your brand’s current situation, market position, challenges and goals. This initial meeting is critical for clarifying mutual expectations and outlining the project framework.
Step 2
Detailed Brief & Scope Definition
Following the first analysis, we collect a comprehensive brief covering every detail—project objectives (e.g. brand-awareness increase, sales optimisation, new-product launch), target audience, budget range, timeline and special requests. This step finalises the project’s boundaries and expectations.
Step 3
Research & Market Analysis
To build a solid base for success, we conduct in-depth research and market analysis—studying your sector, key competitors, market trends, consumer behaviour and opportunities. The insights we gain make our strategy and creative approach data-driven.
Step 4
Strategy Development
Using all collected data, we develop original, innovative and measurable marketing and communication strategies that will help your brand achieve its goals. These strategies cover every detail—from which channels (digital, traditional) to use, to the messages conveyed and the timetable to follow.
Step 5
Creative Concept Creation
In line with the strategy, we design creative ideas and concepts that reflect your brand’s spirit and resonate strongly with your audience. Visual identity, copywriting, campaign themes and tone of voice all take shape—our aim is to make your message unforgettable.
Step 6
Presentation & Approval
We present the strategy and creative concepts in detail, explaining the logic behind each decision, expected results and overall vision. We listen carefully to your feedback, make revisions where necessary and ensure collective vision alignment. Your approval is a critical gateway to the next stage.
Step 7
Detailed Planning & Pre-Production
We transform the approved concept into an operational plan—gathering required materials (visual, audio, text), preparing technical infrastructure, assigning teams and finalising the schedule. Rigorous preparation ensures everything runs smoothly.
Step 8
Production & Implementation
After planning, we begin producing advertising materials (video production, photo shoots, graphic design, copywriting, etc.). Simultaneously, we carry out technical setups for digital campaigns, platform integrations and all other implementation processes with precision.
Step 9
Launch & Publication
The campaign or project goes live with meticulous attention to the agreed strategy and timeline. Ads are published, content is shared and your brand’s message meets its audience—this is the exciting moment when all preparations become reality.
Step 10
Performance Tracking & Optimisation
Once live, we monitor performance in real time. Using analytics tools, we track campaign metrics (reach, engagement, conversion rates, etc.) and dynamically optimise (audience tweaks, budget allocation, content revisions) to maximise effectiveness.
Step 11
Comprehensive Reporting & Evaluation
At campaign end or at set intervals, we prepare detailed reports covering all outcomes—how well goals were met, successes, lessons learned and future opportunities. This transparency is essential for understanding ROI and shaping future strategies.
Step 12
Continuous Improvement & Collaboration
We believe every project is a learning process. Using post-project feedback, we continually improve and track industry innovations. By planning new projects and strategies, we stay by your side for long-term collaboration and ongoing growth.