Why Is Website, API & Server Monitoring Critical?

Website, API & Server Monitoring Tips for an Uninterrupted Digital Experience

Simply owning a website is no longer enough to thrive in the digital world. Ensuring that your website, APIs and servers run continuously and at high performance is vital for both user experience and the sustainability of your business. So why is this so critical—and how does Granobra support you throughout the process?

Why Should Your Website Be Monitored 24/7?

In today’s fast-paced digital era, users’ patience is extremely limited. When a website’s load time exceeds a few seconds or becomes inaccessible, visitors instantly turn to another option. It’s not only users who are sensitive to this; search engines are as well. Giants like Google push frequently unavailable or slow sites down in the results, negatively affecting your organic traffic—and therefore your potential revenue.

At Granobra, we track real-time performance in every digital project with advanced monitoring tools such as Watchman Tower. This enables us to protect our clients’ SEO rankings, boost conversions and safeguard their digital reputations. Remember: having your digital assets available at all times means staying one step ahead of the competition.

The Impact of Downtime on SEO and Revenue

Even a brief outage of your website or APIs can have serious consequences. Research shows that load times exceeding three seconds can raise bounce rates by up to 32 percent. This could cause you to lose potential customers and reduce sales. Search engines track such issues closely and push pages with frequent downtime further down the rankings—hurting your organic visibility and brand awareness in the long run.

Thanks to the real-time monitoring and instant alert features offered by Watchman Tower, you can detect and resolve problems before your users even notice them. This helps you protect your SEO performance and prevent revenue loss.

Granobra’s Monitoring Process

To keep your digital assets in top shape, Granobra employs a comprehensive monitoring workflow. Leveraging Watchman Tower’s robust capabilities, we maintain continuous oversight in the following areas:

• Uptime Tests (HTTP/HTTPS): We perform ping tests at 30-second intervals to ensure your website remains continuously accessible. You are notified immediately if any downtime occurs.
• API Health Checks: We constantly verify that your APIs return correct JSON responses and stay below the defined latency thresholds. This guarantees that your applications run smoothly.
• Server Resource Monitoring: We track critical resource usage such as CPU, RAM and disk I/O on your servers, intervening instantly if predefined alert thresholds are exceeded. This prevents server-side performance issues.
• Incident Notifications: Through Watchman Tower’s Slack and SMS integrations, we’re alerted the moment an issue is detected. This rapid notification system enables us to act immediately and minimize potential damage.

At Granobra, we include 12 months of free Watchman Tower monitoring in our Agency Packages after project delivery—so you know your project remains protected post-launch.

Take the First Step Toward an Uninterrupted Digital Experience!

Don’t miss out on two weeks of free monitoring and a comprehensive health report. Secure the future of your digital assets and reach the top with Granobra!